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About Feng Tay Group
About Feng Tay Group
Values and Core Competence
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關於豐泰 > Values and Core Competence
?Values and Core Competence

Feng Tay Enterprises Co., Ltd. was established in 1971 and focuses mainly on producing athletic shoes. Its headquarters, primarily for product development and human resources functions, is located at Yunlin Science and Industrial Park in Taiwan, while its factories are spread throughout China, Vietnam, Indonesia and India. Feng Tay Group currently has around 118,000 employees and produces more than one sixth of NIKE's total annual sales volume.

Feng Tay dedicates to achieving following values, practices a firm and pragmatic management style and emphasizes quality in manufacturing. As a result of our leadership and employees' diligence in adhering to our values over the past 37 years, our Group operates on an exceptionally solid foundation that keeps us growing stronger each year.

Our Values

Integrity
Discipline
Diligence
Craftsmanship

 

Our Vision

Cultivate a group of people that recognize and accept the work concepts of family support and duty of honoring the company; Mold a corporate culture of innovation and quality as its central philosophy; Operate Feng Tay to be an everlasting manufacturer stably obtaining reasonable profit while continuously considering environmental protection and making best efforts to support local society.

For years to come, Feng Tay will continue to live by its values while pursuing three fundamental quests:

Reasonable Profit
 

Profit is used to raise employee compensation, enhance the work environment and acquire the latest technology. These investments result in lower production costs and increase our competitiveness which in turn leads to additional revenue and profit.

Work-Life Balance
 

Feng Tay promotes a balance between work and life. Through coordination by the management team, production time is well organized, resulting in maximum work efficiency, minimal overtime, and a healthy and balanced life for all employees.

Everlasting Existence

 

Feng Tay's primary objective is to prosper long into the future. Maintaining top quality while minimizing costs ensures customer satisfaction essential to our continual existence.

Core Competence

Quality, human resources planning and research and development are our core competence that have led our company through challenges in the past and will continue to serve as the guiding lights in the future.

Quality

 

The pursuit of upgrading quality toward perfection is rooted in all managers and employees. In a competitive global market, only through insistence on high quality, pragmatism, and perfection are we able to satisfy our customers and maintain our position as a driving force in the industry.

Human Resources Planning
 

Through management regulations, teamwork, leadership, and driving spirit, we provide an environment in which our employees not only work but also learn and develop. By increasing our personnel's core competence and creating a motivating atmosphere, our organization is continually expanding and growing stronger as a group.

Research and Development
 

Innovation is expected not only from our research and development departments but also from all employees; and by working together as a team and keeping an entrepreneurial spirit, Feng Tay Group is continually finding new ways to add value, keeping us at the forefront of the shoe manufacturing industry.

Address: No. 52 Kegong 8th Rd., Douliou City, Yunlin County 64064, Taiwan Telephone: +886-5-5379100
Copyright ? Feng Tay Enterprises Co., Ltd.
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